Should Jet2 order the A321XLR?
Jet2 is currently the UK's third largest scheduled airline in the United Kingdom and second largest tour operator in the UK (behind TUI), but has rapidly grown its reputation and presence across the United Kingdom - offering flights and holidays from the United Kingdom to leisure destinations across Europe. Until 2019, Jet2 faced competition with Thomas Cook until the Thomas Cook Group entered compulsory liquidation - allowing Jet2 to grow operations. Yet this collapse has presented an opportunity - long haul leisure routes. TUI grew long haul operations following the collapse of Thomas Cook - shifting operations from Orlando Sanford to Melbourne/Orlando to be closer to Port Canaveral where TUI's Marella Cruises sail, as well as adding Varadero to its network - entering the Cuban market. However, Jet2 focussed on growing its European network, but with capacity in excess of pre-COVID levels in many markets, should Jet2 look to the underserved leisure long haul market to grow? Th...